KIKA is an internationally renowned DJane who wanted her brand to reflect more than her music. Her brand needed to reflect a bigger concept, something that by itself reflected the inspiration to her music. This concept had to capture her rebelliousness, her flair, and the emotion she transmitted through her music.
We built KICKS to reflect KIKA's personality: joyful, excited to do and learn new things and always wanting to be the best at what she does. In the end, we wanted to make KIKA’s brand so enthralling that people wouldn’t be able to stop dancing.